Experiential Marketing Manager
Wellversed is seeking an Experiential Marketing Manager to execute brand events, activations, and exhibitions across their portfolio of wellness brands. The role involves end-to-end management of on-ground activations, vendor coordination, and alignment with overall marketing objectives. Candidates must be comfortable with field work, travel, and managing logistics within defined budgets. This role requires strong communication skills and the ability to track performance metrics to optimize consumer engagement.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Wellversed is seeking an Experiential Marketing Manager to execute brand events, activations, and exhibitions across their portfolio of wellness brands. The role involves end-to-end management of on-ground activations, vendor coordination, and alignment with overall marketing objectives. Candidates must be comfortable with field work, travel, and managing logistics within defined budgets. This role requires strong communication skills and the ability to track performance metrics to optimize consumer engagement.
TAL's take
Well-defined role in a recognized D2C brand portfolio, though the JD is somewhat broad regarding experience requirements.
The JD provides clear responsibilities and expectations for the experiential marketing function despite a generic seniority requirement.
Must haves
- Strong execution focus and ownership mindset
- Excellent communication and coordination skills
- Ability to manage vendors, agencies, and stakeholders professionally
- Strong planning and problem-solving abilities
- Comfort with field work, travel, and on-ground event execution
- Basic data handling and reporting skills
- Ability to manage multiple tasks and strict timelines
Tools and skills
About the company
Wellversed is an established D2C nutrition brand portfolio company in India.
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