Product Marketer
Fotello is the AI operating system for real estate media, serving thousands of customers globally. This role acts as the first dedicated product marketing hire, responsible for owning product messaging, launch strategy, and feature adoption. The candidate will work directly with founders to translate customer feedback into conversion-focused messaging and competitive battlecards. This position offers a high-impact, foundational role in a fast-moving, profitable proptech startup.
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Experience
2+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Fotello is the AI operating system for real estate media, serving thousands of customers globally. This role acts as the first dedicated product marketing hire, responsible for owning product messaging, launch strategy, and feature adoption. The candidate will work directly with founders to translate customer feedback into conversion-focused messaging and competitive battlecards. This position offers a high-impact, foundational role in a fast-moving, profitable proptech startup.
TAL's take
Strong role ownership at a profitable, category-defining proptech company; offers high-growth potential and direct founder access.
Very clear, action-oriented scope covering adoption, channel messaging, product launches, competitive intel, and customer voice.
Must haves
- 2+ years of product marketing at B2B SaaS
- Experience with product-led or self-serve models
- Proven experience owning launches end-to-end
- Track record of shipping competitive content that improved win rates
- Strong writing ability
- Experience talking to customers to derive actionable insights
- Ability to analyze funnels and execute tests
Tools and skills
Nice to have: creator marketing, photographer marketing, smb marketing.
About the company
Profitable, bootstrapped proptech startup with a clear niche and product-led focus.