design lead
This role is for a Design Lead to oversee the visual identity and creative output for Blue Tea. The lead will manage the design team, drive creative direction for digital and offline platforms, and align visuals with marketing goals. Candidates must have a strong portfolio in branding and campaign design with at least 4 years of experience. The role involves close collaboration with the marketing team to deliver impactful assets in a fast-paced FMCG environment.
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Experience
4+ years
Function
Arts and Design
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role is for a Design Lead to oversee the visual identity and creative output for Blue Tea. The lead will manage the design team, drive creative direction for digital and offline platforms, and align visuals with marketing goals. Candidates must have a strong portfolio in branding and campaign design with at least 4 years of experience. The role involves close collaboration with the marketing team to deliver impactful assets in a fast-paced FMCG environment.
TAL's take
Role at a third-party recruiting firm with moderate specificity and undefined company brand.
The role has clear responsibilities and a well-defined skill set, though it lacks specific design software requirements.
Must haves
- More than 4 years of experience in graphic design or creative roles
- Strong portfolio showcasing branding, digital campaigns, ad creatives, and packaging design
- Understanding of performance marketing creatives and social media design trends
- Excellent cross-functional coordination and communication skills
- Ability to work effectively in a fast-paced, high-growth FMCG environment
Tools and skills
Nice to have: team leadership, fmcg experience, d2c experience.
About the company
Zepcruit is a recruiting agency acting on behalf of a client; tier 2 is assigned as a neutral default for third-party hiring entities.