Trade Marketing Manager
This role involves driving brand visibility, retail excellence, and consumer engagement for a major luggage and travel gear brand. The successful candidate will design and execute trade marketing and consumer activation strategies across modern, general, and travel retail channels. Key responsibilities include managing in-store presence, BTL campaigns, and trade schemes to improve secondary sales and brand trial. The position requires strong analytical skills and close collaboration with sales teams and external retail partners.
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Experience
5-10 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role involves driving brand visibility, retail excellence, and consumer engagement for a major luggage and travel gear brand. The successful candidate will design and execute trade marketing and consumer activation strategies across modern, general, and travel retail channels. Key responsibilities include managing in-store presence, BTL campaigns, and trade schemes to improve secondary sales and brand trial. The position requires strong analytical skills and close collaboration with sales teams and external retail partners.
TAL's take
Solid role within a well-known, established industry leader with clear responsibilities in trade marketing and consumer activation.
The JD is highly specific regarding the scope of consumer activation and trade marketing within the retail luggage sector.
Must haves
- Experience in trade marketing, BTL, or consumer activation
- Experience in retail-heavy categories
- Strong execution capability
- Excellent stakeholder management and negotiation skills
- Analytical mindset linked to sales outcomes
About the company
Established market-leading luggage brand in India with a strong retail presence.
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