Retention Marketing Specialist
Plush is seeking a Retention Marketing Specialist to drive customer engagement and repeat purchases in the e-commerce sector. The role involves planning multi-channel lifecycle campaigns, managing CRM tools, and analyzing performance metrics like CLTV and repeat purchase rates. Candidates must have experience with marketing automation platforms and a strong analytical mindset. This is a mid-level individual contributor role focused on driving brand growth through data-driven communication strategies.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Plush is seeking a Retention Marketing Specialist to drive customer engagement and repeat purchases in the e-commerce sector. The role involves planning multi-channel lifecycle campaigns, managing CRM tools, and analyzing performance metrics like CLTV and repeat purchase rates. Candidates must have experience with marketing automation platforms and a strong analytical mindset. This is a mid-level individual contributor role focused on driving brand growth through data-driven communication strategies.
TAL's take
Solid mid-level role in e-commerce, but the company is not a well-known brand and lacks compensation signals.
Very clear responsibilities, specific channel focus, and well-defined KPIs provided for the role.
Must haves
- Bachelor’s degree in Marketing, Business, or Communications
- 2–5 years of experience in retention marketing, CRM, or lifecycle marketing
- Strong understanding of customer lifecycle management
- Hands-on experience with CRM and automation platforms
- Analytical skills to interpret campaign and customer data
Tools and skills
Nice to have: shopify, e-commerce analytics tools.
About the company
Unfamiliar company, default mid-tier assigned.
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