Performance Marketing Specialist (Google Ads & Meta Ads)
HamBOLDS Private Limited is a beauty and personal care company seeking a performance marketing specialist to manage their D2C brand advertising. You will be responsible for end-to-end management of Google and Meta ad campaigns, including budget allocation, A/B testing, and daily performance optimization. Candidates must have solid experience with GA4, conversion tracking, and data-driven budget optimization. The role involves working onsite in Mumbai with a 6-day work week.
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Experience
1+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
HamBOLDS Private Limited is a beauty and personal care company seeking a performance marketing specialist to manage their D2C brand advertising. You will be responsible for end-to-end management of Google and Meta ad campaigns, including budget allocation, A/B testing, and daily performance optimization. Candidates must have solid experience with GA4, conversion tracking, and data-driven budget optimization. The role involves working onsite in Mumbai with a 6-day work week.
TAL's take
Solid functional role at a smaller D2C brand with clear performance-marketing responsibilities, though the 6-day work week is a negative signal.
Very clear and well-defined scope regarding Google and Meta advertising tasks, platforms, and metrics.
Watchouts
- 6 days working
Must haves
- Minimum 1.5 years of hands-on experience in performance marketing
- Strong Google Ads expertise including Search, Shopping, PMax
- Hands-on experience with Meta Ads Manager and campaign optimization
- Solid understanding of GA4, conversion tracking, and attribution models
- Experience managing ad budgets and optimizing for ROAS & CPA
Tools and skills
Nice to have: google ads certification, meta blueprint certification.
About the company
Unfamiliar company, default mid-tier assigned for a D2C beauty brand.