Creative Lead
Noa is a VC-backed healthtech startup focused on weight management for the Indian female consumer. This Creative Lead role involves architecting high-intent, direct-response performance content for Meta and Google ads. You will manage external agencies, analyze ad performance data to optimize assets, and oversee the full copy lifecycle to drive quiz completions. The position demands a data-driven creator with a strong grasp of Indian consumer psychology and colloquial nuances.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Noa is a VC-backed healthtech startup focused on weight management for the Indian female consumer. This Creative Lead role involves architecting high-intent, direct-response performance content for Meta and Google ads. You will manage external agencies, analyze ad performance data to optimize assets, and oversee the full copy lifecycle to drive quiz completions. The position demands a data-driven creator with a strong grasp of Indian consumer psychology and colloquial nuances.
TAL's take
Strong focus on performance metrics and clear ownership of creative strategy in a specialized femtech startup.
Very clear responsibilities focused on direct-response creative strategy and specific performance metrics.
Must haves
- 3+ years designing high-converting direct-response content
- Experience with consumer startups, D2C brands, or performance-creative agencies
- Data-literate in ad dashboard metrics
- Deep understanding of cultural nuances for household Indian buyers
- Velocity-first approach to content production
Tools and skills
About the company
Early-stage VC-backed startup, niche market focus.
Posts mentioning Noa
What scent is it?
Okay...I am not a simple. Just a simple question. What all kinds of perfumes do you girls use. Today i shared my seat in bus with a stranger and damn the scent she had (some sandalwood may be). Not sure if it was perfume or powder or just soap or whatever.... ofcourse can't ask that to a random stranger...that would be creepy. But I want to know what scent it was. Tell me what it could have been? A strong scent ,but no a perfume like. Sandwood may be.....
SCAM 2024- UNACADEMY
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