Digital Marketing Specialist
Next Step HR is hiring a Digital Marketing Specialist to manage performance marketing for DTC and e-commerce brands. The role involves planning and scaling paid campaigns across Meta and Google, managing monthly ad budgets of ₹30L+, and optimizing funnels for ROAS. Candidates must have hands-on media buying experience and analytical proficiency with tools like Google Analytics. This is a high-ownership IC role focused on driving direct business growth.
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Experience
1-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Next Step HR is hiring a Digital Marketing Specialist to manage performance marketing for DTC and e-commerce brands. The role involves planning and scaling paid campaigns across Meta and Google, managing monthly ad budgets of ₹30L+, and optimizing funnels for ROAS. Candidates must have hands-on media buying experience and analytical proficiency with tools like Google Analytics. This is a high-ownership IC role focused on driving direct business growth.
TAL's take
Clear performance marketing role for a niche hiring firm, well-scoped with specific budget management requirements.
Crisp JD with clear responsibilities, specific budget management targets, and defined platform requirements.
Must haves
- 1-4 years of experience in performance marketing and media buying
- Experience scaling DTC or e-commerce brands
- Advanced expertise in Meta Ads Manager and Google Ads
- Experience managing monthly ad spends of ₹30L+
- Proficiency in analytics tools like Google Analytics and Looker Studio
Tools and skills
About the company
unfamiliar company, default mid-tier
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