Marketing Manager, CRM
RockWallet is a fintech company specializing in digital asset management, seeking a CRM Marketing Manager to lead email, push, and in-app communication strategies. The role involves managing campaign execution, audience segmentation, and lifecycle workflows within HubSpot. Candidates must be proficient in HTML/CSS for email development and possess strong operational experience. The position requires cross-functional collaboration and meticulous QA ownership in a hybrid work environment.
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Experience
5-8 years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
RockWallet is a fintech company specializing in digital asset management, seeking a CRM Marketing Manager to lead email, push, and in-app communication strategies. The role involves managing campaign execution, audience segmentation, and lifecycle workflows within HubSpot. Candidates must be proficient in HTML/CSS for email development and possess strong operational experience. The position requires cross-functional collaboration and meticulous QA ownership in a hybrid work environment.
TAL's take
Well-defined role scope and clear requirements, though the company is an unfamiliar player in the crypto space.
The JD is extremely detailed, outlining specific tools, workflows, and responsibilities.
Must haves
- 5-8 years of experience in CRM, email, or lifecycle marketing
- Hands-on experience executing campaigns within HubSpot or similar platforms
- Strong experience building and editing emails using HTML/CSS
- Experience managing multiple campaign workstreams simultaneously
- Proven track record of accurate campaign execution and QA ownership
- Experience using project management platforms such as Asana, Jira, or Trello
Tools and skills
Nice to have: jira, trello, ai tools.
About the company
Unfamiliar company, default mid-tier for fintech/crypto startups.