Growth Marketing Manager (MEA)
iHerb is hiring a Growth Marketing Manager to lead paid acquisition and performance media strategy across Middle East and Africa markets. The role focuses on full-funnel paid media execution, budget allocation, and creative testing to drive efficient customer acquisition and ROAS. Candidates must have deep expertise in major ad platforms and advanced measurement frameworks like incrementality testing. This is a hands-on analytical role requiring significant experience managing large performance marketing budgets.
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Experience
7+ years
Function
Marketing
Work mode
Onsite, UAE
Company
Tier 2
What you will work on
iHerb is hiring a Growth Marketing Manager to lead paid acquisition and performance media strategy across Middle East and Africa markets. The role focuses on full-funnel paid media execution, budget allocation, and creative testing to drive efficient customer acquisition and ROAS. Candidates must have deep expertise in major ad platforms and advanced measurement frameworks like incrementality testing. This is a hands-on analytical role requiring significant experience managing large performance marketing budgets.
TAL's take
Solid established company with a clearly defined regional growth marketing role.
The JD is very specific regarding responsibilities, regional focus, and technical requirements.
Must haves
- 7+ years experience in performance or growth marketing
- Hands-on experience managing paid media campaigns in MEA markets
- Deep expertise in Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads
- Strong analytical skills measuring ROAS, CAC, LTV, and cohort performance
- Experience with incrementality measurement and attribution frameworks
- Professional fluency in English
Tools and skills
Nice to have: google business suite.
About the company
Established global ecommerce company, but not classified as a Tier 1 flagship tech firm.