Digital Marketing Specialist
VIPKid is seeking a Digital Marketing Specialist to drive brand awareness and student enrollment in the edtech space. The role involves managing digital platforms, executing paid advertising campaigns on Meta and Google, and developing new lead generation partnerships. Candidates should have 2-3 years of marketing experience with hands-on proficiency in social media and CRM tools. This role requires a blend of creative content production and analytical reporting to optimize marketing performance.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
VIPKid is seeking a Digital Marketing Specialist to drive brand awareness and student enrollment in the edtech space. The role involves managing digital platforms, executing paid advertising campaigns on Meta and Google, and developing new lead generation partnerships. Candidates should have 2-3 years of marketing experience with hands-on proficiency in social media and CRM tools. This role requires a blend of creative content production and analytical reporting to optimize marketing performance.
TAL's take
Solid mid-level marketing role at a well-known edtech player, providing clear scope in digital channel growth.
Coherent scope but covers a broad range of marketing activities typical of a generalist specialist role.
Must haves
- Diploma or Degree in Marketing, Communications, Business, or related field
- 2–3 years of relevant marketing experience
- Strong understanding of digital marketing channels and social media platforms
- Strong project management and organizational skills
- Good written and verbal communication skills in English
Tools and skills
Nice to have: canva, capcut, adobe tools.
About the company
Recognized edtech company with significant scale in the language learning market.