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OnsiteEntry Level/Juniorconsumer

Senior Executive - PR & Influencer Marketing

Samsonite Group APAC & Middle EastSingaporePosted 18 May 2026

This role at Samsonite Group focuses on public relations and influencer marketing within the APAC and Middle East regions. The candidate will develop brand stories, manage media relationships, and oversee influencer partnerships. Experience in media relations and campaign execution is required to drive brand visibility and storytelling. The role demands strong project management and communication skills to navigate a fast-paced environment.

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Experience

1-3 years

Function

Marketing

Work mode

Onsite, Singapore

Company

Tier 2

What you will work on

This role at Samsonite Group focuses on public relations and influencer marketing within the APAC and Middle East regions. The candidate will develop brand stories, manage media relationships, and oversee influencer partnerships. Experience in media relations and campaign execution is required to drive brand visibility and storytelling. The role demands strong project management and communication skills to navigate a fast-paced environment.

TAL's take

Quality 60/1004/5 clarityTier 2 company

Solid role at a well-known multinational company, though the scope is fairly standard for a junior marketing position.

The JD clearly outlines the responsibilities for PR and influencer management, though it remains a relatively broad marketing function.

Must haves

  • 1–3 years of experience in PR, influencer marketing, or brand communications
  • Strong writing and communication skills
  • Hands-on experience in media relations and influencer collaborations
  • Well-established media network and strong KOL/influencer contacts
  • Strong project management skills

Tools and skills

media relationsinfluencer collaborationscampaign executionwritingcommunication

About the company

Established multinational consumer goods company with a strong global brand presence.