Senior Executive - PR & Influencer Marketing
This role at Samsonite Group focuses on public relations and influencer marketing within the APAC and Middle East regions. The candidate will develop brand stories, manage media relationships, and oversee influencer partnerships. Experience in media relations and campaign execution is required to drive brand visibility and storytelling. The role demands strong project management and communication skills to navigate a fast-paced environment.
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Experience
1-3 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
This role at Samsonite Group focuses on public relations and influencer marketing within the APAC and Middle East regions. The candidate will develop brand stories, manage media relationships, and oversee influencer partnerships. Experience in media relations and campaign execution is required to drive brand visibility and storytelling. The role demands strong project management and communication skills to navigate a fast-paced environment.
TAL's take
Solid role at a well-known multinational company, though the scope is fairly standard for a junior marketing position.
The JD clearly outlines the responsibilities for PR and influencer management, though it remains a relatively broad marketing function.
Must haves
- 1–3 years of experience in PR, influencer marketing, or brand communications
- Strong writing and communication skills
- Hands-on experience in media relations and influencer collaborations
- Well-established media network and strong KOL/influencer contacts
- Strong project management skills
Tools and skills
About the company
Established multinational consumer goods company with a strong global brand presence.