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Marketing Officer

ICFAI Business SchoolBhopal, Madhya Pradesh, IndiaPosted 20 May 2026

ICFAI Business School is seeking a Marketing Officer in the edtech domain to drive regional brand visibility and student admissions. The role involves managing the full admission funnel, building partnerships with educational institutions, and conducting career counseling. Candidates should possess strong analytical skills and a target-oriented mindset to execute marketing campaigns and outreach programs. This position focuses on achieving organizational growth through strategic relationship management and data-driven lead generation.

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Experience

Experience not specified

Function

Marketing

Work mode

Onsite, India

Company

Tier 2

What you will work on

ICFAI Business School is seeking a Marketing Officer in the edtech domain to drive regional brand visibility and student admissions. The role involves managing the full admission funnel, building partnerships with educational institutions, and conducting career counseling. Candidates should possess strong analytical skills and a target-oriented mindset to execute marketing campaigns and outreach programs. This position focuses on achieving organizational growth through strategic relationship management and data-driven lead generation.

TAL's take

Quality 55/1005/5 clarityTier 2 company

Stable and established academic institution with clear, well-defined responsibilities for regional marketing and growth.

The JD provides a very clear and concise list of core responsibilities, focus areas, and required qualifications, making the expectations for the role explicit.

Must haves

  • Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
  • Strong understanding of marketing strategies and lead generation
  • Excellent communication and presentation skills
  • Ability to build relationships with institutions and prospective students
  • Analytical and problem-solving skills to interpret market trends

About the company

Established academic institution with a long-standing reputation in India, fitting the criteria for a Tier 2 product/service provider.

Posts mentioning ICFAI Business School