Digital Brand Manager - Online Business
IIMBx is seeking a Digital Brand Manager to lead brand-building efforts for its online learning initiatives. The role involves crafting brand strategy, executing integrated campaigns across digital channels, and collaborating with performance marketing and creative teams. Candidates must have 5-8 years of experience in brand marketing and a strong grasp of both brand positioning and digital levers. This position offers the opportunity to scale a trusted educational brand in a high-growth, digital-first environment.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
IIMBx is seeking a Digital Brand Manager to lead brand-building efforts for its online learning initiatives. The role involves crafting brand strategy, executing integrated campaigns across digital channels, and collaborating with performance marketing and creative teams. Candidates must have 5-8 years of experience in brand marketing and a strong grasp of both brand positioning and digital levers. This position offers the opportunity to scale a trusted educational brand in a high-growth, digital-first environment.
TAL's take
Reputable institutional brand with clear, well-scoped ownership of digital brand strategy in the edtech space.
Very clear responsibilities focusing on brand narrative, campaign management, and cross-functional collaboration.
Must haves
- 5-8 years of experience in digital and brand marketing
- Hands-on ownership of brand campaigns
- Understanding of branding fundamentals like positioning and consumer insight
- Experience running campaigns end-to-end
- Excellent written and verbal communication skills
About the company
Academic-affiliated professional education initiative with established market presence in India.
Posts mentioning IIMBx Digital Learning Foundation
Need advice regarding IIMB Test
Hello everyone, Has anyone appeared for the IIMB test to get into their MBA program? I need some advice as to how to prepare. Would it be easier to opt for GMAT or GRE?
IIMB Test fiasco
Has anyone applied to IIMB Test? In the website it mentions Round 1 registration deadline at 17th Nov & Round 2 as jan 24th. I had done payment in Oct itself & have applied for PGPEM application where I mentioned round 2. I have however not received any link for round 2 test. Anyone in the same situation?
IIMB EPGP vs ISB PGP
Hey folks! Anyone here who has done or knows anyone who’s done the IIMB EPGP or ISB PGP - specifically someone with 5+ years of experience. Trying to understand pros and cons of each. Happy to add more details as needed.