Digital Marketing Specialist
Talent Glider is hiring a Paid Media Specialist to manage Meta Ads campaigns for DTC and eCommerce brands. The role focuses on planning, scaling, and optimizing paid media while monitoring budgets and performance metrics like CAC and ROAS. Candidates must have 3-5 years of experience managing significant monthly ad spend and a strong grasp of testing strategies. This position requires collaboration with creative and marketing teams to drive growth through data-backed insights.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Talent Glider is hiring a Paid Media Specialist to manage Meta Ads campaigns for DTC and eCommerce brands. The role focuses on planning, scaling, and optimizing paid media while monitoring budgets and performance metrics like CAC and ROAS. Candidates must have 3-5 years of experience managing significant monthly ad spend and a strong grasp of testing strategies. This position requires collaboration with creative and marketing teams to drive growth through data-backed insights.
TAL's take
Mid-tier company with a clearly defined IC role in digital marketing.
JD is crisp and clearly defines the focus on Meta Ads and eCommerce metrics.
Must haves
- 3–5 years of hands-on Meta Ads experience
- Experience managing $10K+/month ad spend
- Strong understanding of CAPI, audience testing & scaling strategies
- Ability to analyze CAC, ROAS & campaign performance
Tools and skills
Nice to have: google ads.
About the company
Unfamiliar company, default mid-tier assigned.
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