Marketplace Ads Manager - Quick Commerce & E-commerce (Skincare, Cosmetics, FMCG)
IFC Ventures is seeking a Marketplace Ads Manager to drive growth for their D2C skincare and FMCG brands. You will manage and optimize retail media campaigns across platforms like Amazon, Flipkart, Blinkit, and Zepto to maximize ROAS and revenue. The role requires strong analytical skills to handle campaign performance, SKU-level data, and budget optimization. You will collaborate with sales and operations teams to align advertising with inventory and product launches.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
IFC Ventures is seeking a Marketplace Ads Manager to drive growth for their D2C skincare and FMCG brands. You will manage and optimize retail media campaigns across platforms like Amazon, Flipkart, Blinkit, and Zepto to maximize ROAS and revenue. The role requires strong analytical skills to handle campaign performance, SKU-level data, and budget optimization. You will collaborate with sales and operations teams to align advertising with inventory and product launches.
TAL's take
Solid role focused on high-growth D2C categories with clear performance-driven responsibilities, though at a smaller venture studio.
The JD clearly defines the scope, specific advertising platforms, performance metrics, and cross-functional responsibilities.
Must haves
- 2-5 years experience in marketplace advertising or e-commerce performance marketing
- Hands-on experience with Amazon, Flipkart, Blinkit, Zepto, or Swiggy Instamart ads
- Strong understanding of PPC and keyword bidding
- Proficiency in Excel or Google Sheets for campaign analysis
- Experience managing advertising budgets and delivering ROAS-driven growth
Tools and skills
Nice to have: d2c brand management, marketplace algorithms, product ranking strategies.
About the company
Emerging venture builder focused on consumer brands, lacking established global tech brand status.
Posts mentioning IFC Ventures
Drip Capital Secures $113 Mn Amidst Market Challenges
- Drip Capital has raised $113 Mn through a mix of debt and equity financing. - Japanese investors GMO Payment Gateway and SMBC contributed $23 Mn in equity. - The startup secured $90 Mn in debt from IFC and East West Bank. - Funds will support market expansion and new product development. - Drip Capital has financed over 1.99 Lakh invoices worth $6.5 Bn since last year. Source: [Inc42](https://inc42.com/buzz/flush-with-funds-zepto-likely-to-enter-bnpl-space-with-zepto-postpaid/)
Shadowfax Technologies Plans Rs 3,000 Crore IPO
- Flipkart-backed Shadowfax Technologies is planning an IPO to raise Rs 2,500-3,000 crore. - Promoters and private equity investors are in initial talks with merchant bankers, seeking a valuation of Rs 5,000-8,000 crore. - In February, Shadowfax raised $50 million in a Series E round, valuing the company at Rs 3,000 crore. - PE funds currently own 54% of Shadowfax, with Flipkart holding 16% and founders about 20%. - Eight Roads Ventures is the largest shareholder with a 25% stake, followed by Nokia Growth, Mirae Assets, IFC, NewQuest, and Qualcomm. Source: [Economic Times](https://economictimes.indiatimes.com/tech/technology/logistics-company-shadowfax-eyes-rs-3000-crore-ipo/articleshow/112456584.cms)
Real reason why managing a Baby is a painful
- Baby doesn’t sleep, cries no matter what you do - daily - Baby doesn’t sleep, carry it in hands every 3hrs for 0.5-1hr - daily - You finally sleep at 4am in morning - frustrated - Cost of diaper - 1700Rs per 2 weeks - Cost of Baby milk powder - 1000Rs per 2 weeks - Baby medicines Vitamin D, Iron, Colic - 1000Rs per month - If C-section is done, good luck. The mother has to recover for 6 months. Take care of mother and baby both. The father is squeezed. - Once baby sleeps, you are exhausted, but now you have house or office work - Baby can wake and start crying randomly - Wash baby bottles without fail - daily - Change diaper every 3hrs without fail - daily - Wash baby bottles without fail - daily - Baby gets bored, cries again Hire a nanny, worry about nanny’s hygiene Nanny touches baby’s mouth, get pissed off Nanny works for 1 month, leaves the job without informing Monitor nanny 12hrs every day Nanny doesn’t understand your language Nanny doesn’t follow instructions Nanny takes leave without informing, your plans go for a toss and you have to do the work GrandParents are too old manage baby, can’t even walk without a stick GrandParents are undependable and get fed up with baby easily GrandParents remember that they had chahcis and maasis to help with baby duties For mothers living in a Tier 1 city, taking a 1yr break from work is unadvisable Mothers who go on a break for more than a 1yr can’t crack interviews I haven’t covered the entire list TBH. You feel cheated about the idea of having a baby vs reality. You question your parents why didn’t they tell you these details beforehand. You get to hear some of the most unacceptable answers. I LOVE my kid 🫤 but hate this cost. When my kid grows up I wil make sure that it is not mislead by ads and incompetent parents/relatives. I hope others make decisions more wisely.