Head of Brand Marketing
Cumin Co. is seeking a Head of Brand Marketing to bridge the gap between strategy and execution for their D2C lifestyle brand. The role involves managing end-to-end campaign planning, consumer insights, and cross-functional project management while reporting directly to the founders. Candidates must have extensive experience in brand management and agency oversight. This position is based in Gurugram and requires a hands-on leader capable of building structure in a startup environment.
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Experience
8-10 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Cumin Co. is seeking a Head of Brand Marketing to bridge the gap between strategy and execution for their D2C lifestyle brand. The role involves managing end-to-end campaign planning, consumer insights, and cross-functional project management while reporting directly to the founders. Candidates must have extensive experience in brand management and agency oversight. This position is based in Gurugram and requires a hands-on leader capable of building structure in a startup environment.
TAL's take
Solid director-level role in a D2C brand with clear ownership and direct founder visibility.
The JD is extremely well-structured with clear expectations, responsibilities, and success metrics.
Must haves
- 8–10 years experience in brand management or integrated marketing
- Strong project management skills
- Experience translating consumer insights into strategy
- Clear and structured communication skills
- Experience managing external agencies or vendors
- Ability to work directly with founders
About the company
Unfamiliar company, default mid-tier.