Marketing Manager - Diaspora Markets
Sony Music Entertainment is looking for a Marketing Manager to lead strategic initiatives for Indian music within South Asian diaspora markets. You will develop multi-platform campaigns, manage influencer partnerships, and utilize data analytics to drive global audience engagement. The role requires deep cultural expertise and strong experience in media outreach, community building, and budget management. You will work across global markets to amplify the appeal of Indian artists and music.
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Experience
4-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 1
What you will work on
Sony Music Entertainment is looking for a Marketing Manager to lead strategic initiatives for Indian music within South Asian diaspora markets. You will develop multi-platform campaigns, manage influencer partnerships, and utilize data analytics to drive global audience engagement. The role requires deep cultural expertise and strong experience in media outreach, community building, and budget management. You will work across global markets to amplify the appeal of Indian artists and music.
TAL's take
Global tier-1 media company with a clear and well-scoped marketing role for diaspora markets.
Clear marketing responsibilities and strategic focus, though broad in geographical scope.
Must haves
- 4-5 years of experience in top entertainment or media companies
- Deep understanding of Indian culture and music
- Strong knowledge of digital marketing and social media strategies
- Proven track record in driving campaigns and managing budgets
- Expertise in data analytics and performance tracking
Tools and skills
About the company
Global entertainment industry leader.
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