Performance Marketing Executive
Charles & Keith Group is seeking a Performance Marketing Executive to drive digital growth across search, social, and programmatic channels. You will own campaign planning, budget optimization, and market expansion strategies using data-driven insights. The role requires 2-3 years of experience in performance media, specifically with Google Analytics and major ad platforms. You will collaborate with internal teams and external agency partners to execute global campaigns.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
Charles & Keith Group is seeking a Performance Marketing Executive to drive digital growth across search, social, and programmatic channels. You will own campaign planning, budget optimization, and market expansion strategies using data-driven insights. The role requires 2-3 years of experience in performance media, specifically with Google Analytics and major ad platforms. You will collaborate with internal teams and external agency partners to execute global campaigns.
TAL's take
Solid mid-level role at an established retail brand with clear performance marketing ownership.
The JD provides a very clear scope, specific channel responsibilities, and defined marketing KPIs.
Must haves
- Bachelor's Degree in Marketing or related fields
- 2-3 years of digital agency, digital marketing or ECommerce marketing experience
- Experience with paid media execution
- Strong project management capability
- Experience with Google Analytics, Google Adwords, Affiliates, Programmatic, Paid Social
- Data analysis and data-driven mindset
Tools and skills
About the company
Established international retail fashion brand with a significant global presence.
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