CRM & Loyalty Manager
The Petshop is looking for a CRM & Loyalty Manager to drive customer retention and loyalty in an e-commerce environment. You will be responsible for designing customer journeys, managing retention campaigns across multiple channels, and optimizing LTV through data-driven strategies. The role requires extensive experience in email marketing, automation platforms, and data analysis. You will collaborate cross-functionally to improve engagement and conversion metrics.
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Experience
7+ years
Function
Marketing
Work mode
Onsite, UAE
Company
Tier 2
What you will work on
The Petshop is looking for a CRM & Loyalty Manager to drive customer retention and loyalty in an e-commerce environment. You will be responsible for designing customer journeys, managing retention campaigns across multiple channels, and optimizing LTV through data-driven strategies. The role requires extensive experience in email marketing, automation platforms, and data analysis. You will collaborate cross-functionally to improve engagement and conversion metrics.
TAL's take
Solid mid-tier role with well-defined responsibilities and a clear focus on CRM and loyalty in an e-commerce domain.
Very clear, detailed responsibilities and requirements that define exactly what the role entails.
Must haves
- Minimum 7 years of experience in retention/email marketing roles
- Background in e-commerce or direct-to-consumer environments
- Proven experience with email marketing and automation platforms
- Basic knowledge of HTML and AMP
- Expertise with data visualization tools like PowerBi or Data Studio
- High proficiency in measuring and analyzing e-marketing programs
- Excellent proofreading and copy-editing skills
Tools and skills
About the company
Unfamiliar company, default mid-tier.
Posts mentioning The Petshop
The market can pay
I'll share an interview experience which made me think beyond recession A remote, content startup based in Bangalore was actively hiring last year (end of 2022). I applied for role of Enterpreuner in residence (whatever tf it means), mentioned to be 100% remote I reached out to one of three founders, he though pointed out that it will not be remote and I'll have to relocate. Probably a red flag, but didn't see too much into it He loops in second Co founder, who is nice. Shares a plan for interview, with a content assignment (free work?!) and asked my expected salary. Did the assignment, got feedback, not rejected 🤠I asked for 19-22LPA and they agreed. 1. It was more of long form content creation role 2. I did not have formal experience of content, only side projects I had to pull out of the interview due to personal reasons which would have restricted my relocation. But this really made me wonder how much can market give? Now, I am not sure if the startup was really dumb to throw so much money or I was actually very good 🤔
The breadth of things, and the speed at which Jio rolls out successful ventures is crazy!
Has the culture at all Indian companies become toxic because of the bad job market?
The leaders at these companies know that employees have limited avenues to return towards, so they are exploiting the employees? Comments in either case of Yes and No.