Digital Head – Performance Marketing
Vibrant Publishers is seeking a hands-on Digital Head to own and scale performance marketing efforts. You will manage end-to-end campaigns on Google and Meta ads, optimizing for ROAS and revenue growth while collaborating with cross-functional teams. The role requires deep technical proficiency in paid acquisition platforms and analytics tools. While currently an individual contributor role, it is expected to evolve into a team leadership position.
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Experience
7+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Vibrant Publishers is seeking a hands-on Digital Head to own and scale performance marketing efforts. You will manage end-to-end campaigns on Google and Meta ads, optimizing for ROAS and revenue growth while collaborating with cross-functional teams. The role requires deep technical proficiency in paid acquisition platforms and analytics tools. While currently an individual contributor role, it is expected to evolve into a team leadership position.
TAL's take
Solid role with clear performance marketing ownership at an established company, though local office requirement and tier-2 status cap the score.
Very clear, detailed expectations regarding hands-on performance marketing tasks, budget management, and career trajectory.
Must haves
- 7+ years of hands-on experience in digital/performance marketing
- Deep expertise in Google Ads (Search, Shopping, Display, YouTube)
- Deep expertise in Meta Ads Manager
- Proficiency in Google Analytics/GA4 and conversion tracking
- Experience managing budgets of $10,000+/month
- Working knowledge of Shopify and e-commerce funnels
Tools and skills
Nice to have: klaviyo, amazon sponsored ads, programmatic advertising.
About the company
Established niche publisher and ecommerce entity, not a high-growth tech unicorn.
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