Instagram Content Strategist & Growth Lead
KALIRA (OPC) PRIVATE LIMITED is hiring a Growth Lead for their WXM brand to manage Instagram content and scale their presence as a sports-entertainment IP. The role involves leading content strategy, managing influencer campaigns, and driving follower growth through reels and digital engagement. Candidates must have extensive experience in social media growth and a strong grasp of influencer marketing and platform trends. This is a Delhi-based role requiring hands-on coordination across creative teams and production.
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Experience
10+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 3
What you will work on
KALIRA (OPC) PRIVATE LIMITED is hiring a Growth Lead for their WXM brand to manage Instagram content and scale their presence as a sports-entertainment IP. The role involves leading content strategy, managing influencer campaigns, and driving follower growth through reels and digital engagement. Candidates must have extensive experience in social media growth and a strong grasp of influencer marketing and platform trends. This is a Delhi-based role requiring hands-on coordination across creative teams and production.
TAL's take
Tier 3 company with a very specific, niche role and no clear indication of compensation or organizational scale.
The JD is extremely clear about the scope, responsibilities, and specific platform focus on Instagram.
Must haves
- 10+ years experience in social media, growth, or influencer marketing
- Deep understanding of Instagram algorithms, reels, and viral hooks
- Proven experience in influencer marketing and creator partnerships
- Ability to develop Instagram content calendars and digital campaigns
- Must be based in or have access to Delhi NCR
Tools and skills
Nice to have: paid instagram campaigns, content briefing, entertainment ip management, sports brand digital packaging.
About the company
Small, unbranded startup/private company with limited public footprint in the tech or major media space.
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