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Instagram Content Strategist & Growth Lead

KALIRA (OPC) PRIVATE LIMITEDNew Delhi, Delhi, IndiaPosted 19 May 2026

KALIRA (OPC) PRIVATE LIMITED is hiring a Growth Lead for their WXM brand to manage Instagram content and scale their presence as a sports-entertainment IP. The role involves leading content strategy, managing influencer campaigns, and driving follower growth through reels and digital engagement. Candidates must have extensive experience in social media growth and a strong grasp of influencer marketing and platform trends. This is a Delhi-based role requiring hands-on coordination across creative teams and production.

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Experience

10+ years

Function

Marketing

Work mode

Onsite, India

Company

Tier 3

What you will work on

KALIRA (OPC) PRIVATE LIMITED is hiring a Growth Lead for their WXM brand to manage Instagram content and scale their presence as a sports-entertainment IP. The role involves leading content strategy, managing influencer campaigns, and driving follower growth through reels and digital engagement. Candidates must have extensive experience in social media growth and a strong grasp of influencer marketing and platform trends. This is a Delhi-based role requiring hands-on coordination across creative teams and production.

TAL's take

Quality 30/1005/5 clarityTier 3 company

Tier 3 company with a very specific, niche role and no clear indication of compensation or organizational scale.

The JD is extremely clear about the scope, responsibilities, and specific platform focus on Instagram.

Must haves

  • 10+ years experience in social media, growth, or influencer marketing
  • Deep understanding of Instagram algorithms, reels, and viral hooks
  • Proven experience in influencer marketing and creator partnerships
  • Ability to develop Instagram content calendars and digital campaigns
  • Must be based in or have access to Delhi NCR

Tools and skills

instagram growth strategyinfluencer marketingcreator collaborationsshort-form content strategyreels strategydigital campaign planningcontent calendar management

Nice to have: paid instagram campaigns, content briefing, entertainment ip management, sports brand digital packaging.

About the company

Small, unbranded startup/private company with limited public footprint in the tech or major media space.

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