Promo Writer
Pocket FM is an audio-series platform seeking a Promo Writer to craft compelling content for US audiences. The role involves writing promo scripts, hooks, and taglines to drive audience engagement and show recall. Candidates must have experience in OTT, TV, or fiction-led content and strong cultural fluency for the US market. The position requires collaboration with creative and marketing teams in a fast-paced environment.
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Experience
2+ years
Function
Arts and Design
Work mode
Onsite, India
Company
Tier 2
What you will work on
Pocket FM is an audio-series platform seeking a Promo Writer to craft compelling content for US audiences. The role involves writing promo scripts, hooks, and taglines to drive audience engagement and show recall. Candidates must have experience in OTT, TV, or fiction-led content and strong cultural fluency for the US market. The position requires collaboration with creative and marketing teams in a fast-paced environment.
TAL's take
Solid role at a well-known, high-growth startup, though specificity is hampered by broad content-creation responsibilities.
The role has a clear mandate regarding promo and script creation for US audiences, though it is slightly broad in terms of content types.
Salaries at Pocket FM
29.6 LPA average
Based on 65 Grapevine salary entries for Pocket FM.
Marketing
0 - 2 years | None
3 LPA average
Range: 3 - 3 LPA
Engineering
0 - 2 years | None
16 LPA average
Range: 16 - 16 LPA
Other roles
0 - 2 years | None
14 LPA average
Range: 4 - 24 LPA
Engineering
2 - 4 years | L2
18 LPA average
Range: 15 - 21 LPA
Must haves
- 2+ years of experience in promo writing or script writing
- Background in OTT, TV, Film, or fiction-led content
- Strong cultural fluency in how US audiences consume content
- Sharp instinct for pacing, structure, and emotional pull
Tools and skills
About the company
Pocket FM is a well-funded unicorn in the audio-series space, falling into the established mid-stage category.
Posts mentioning Pocket FM
Pocketfm
How is PocketFM's culture? Looking to join. Media reports show they are doing very well, especially in the US which is very surprising given its very young. What's the secret sauce/catch? š
Layoffs at PocketFM
Many getting impacted in the layoffs at pocketFM today
RSU v/s ESOPS
Hi Folks, Can you help me with the difference between RSU and ESOPS ? I'll share my understanding, requesting the community to help as well. Assumption for comparison: ā¹/$ 100,000 worth of RSU vs ESOPS vested of 4 years equal distribution from 1st Jan 2024. RSU: Since these are given for listed orgs, ā¹/$ 25,000 worth of stocks are vested every year starting 1st Jan 2025 , 1st Jan 2026,1st Jan 2027 ,1st Jan 2028. ESOPS: What happens on 1st Jan 2025 ? Does the employee need to buy stock options worth ā¹/$ 25,000 from his own pocket. ( I know they are given based on current valuation divided by number of shares plus some discount and FMV Stuff) Main point here is , incase of ESOPS whatever is stated at a part of compensation, employee need to shell out of his pocket? Is there anything I'm missing?