Sr. Media Analyst
Concept BIU is a Business Intelligence Unit providing media monitoring and analytics. The Senior Media Analyst will conduct research on media coverage, analyze PR effectiveness, and report findings to executive stakeholders. Candidates must be proficient in Excel and PowerPoint with a strong understanding of PR measurement. The role involves direct interactions with CXOs and requires strict adherence to timelines and standard operating procedures.
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Experience
Experience not specified
Function
Research
Work mode
Onsite, India
Company
Tier 2
What you will work on
Concept BIU is a Business Intelligence Unit providing media monitoring and analytics. The Senior Media Analyst will conduct research on media coverage, analyze PR effectiveness, and report findings to executive stakeholders. Candidates must be proficient in Excel and PowerPoint with a strong understanding of PR measurement. The role involves direct interactions with CXOs and requires strict adherence to timelines and standard operating procedures.
TAL's take
Tier-2 company with a well-defined but traditional research and reporting scope.
Clear and coherent responsibilities for a media analyst role, including specific tools and presentation expectations.
Must haves
- Proficiency in Excel and PowerPoint
- Experience in PR measurement
- Ability to conduct research using questionnaires and focus groups
- Capability to present reports to CXOs
- Strong teamwork and interdepartmental collaboration skills
Tools and skills
About the company
unfamiliar company, default mid-tier
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