Marketing & Content Lead - SEA - TCG / Gaming / Pokemon / Gacha
This role is for a Pokemon, TCG, and gacha collectibles platform currently in incubation. The Marketing & Content Lead will drive regional brand presence, social growth, and end-to-end video production across Southeast Asia. You will partner with creators, manage media strategy on platforms like YouTube and TikTok, and track performance metrics. This is a hands-on startup role requiring a resourceful approach to building community engagement.
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Experience
5+ years
Function
Marketing
Work mode
Remote, Singapore
Company
Tier 2
What you will work on
This role is for a Pokemon, TCG, and gacha collectibles platform currently in incubation. The Marketing & Content Lead will drive regional brand presence, social growth, and end-to-end video production across Southeast Asia. You will partner with creators, manage media strategy on platforms like YouTube and TikTok, and track performance metrics. This is a hands-on startup role requiring a resourceful approach to building community engagement.
TAL's take
Role is at a startup being incubated by an investment firm, offering clear ownership for a marketing lead but lacking established brand status.
Clear expectations regarding content production, social growth, and platform strategy within the specific niche of collectibles and gaming.
Must haves
- 5+ years of experience across social media, content marketing, and video production
- Experience coordinating end-to-end video production workflows
- Ability to coordinate creators and manage editing timelines
- Experience developing content for collectibles, gaming, or gacha communities
- Ability to track performance metrics and optimize campaigns using a data-driven approach
Tools and skills
About the company
Executive search/recruitment agency acting on behalf of an incubated startup.
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In current scenario, it is pretty evident that the whole election is based on religion and caste from all the parties. Everyone is catering to some certain segment and sticking to it. They won't even care if that statement will hurt the non-voters or not. Parties and their voters are like this : Congress: Non-Hindus ( Mostly Muslims) & backward castes of our society ( mostly the ones who enjoy reservation) BJP : Hindus & NRI's Interestingly, no one caters to Sikh community. Congress is aware of that after 1984 and BJP because of Khalistan and farm laws. Now fundamentally, the voter will choose the party which will benefit him/her. They feel safer under that regime. Like, there are many videos surfacing of Muslims claiming to break down Ram Mandir if Congress wins and in same manner, many videos coming in of Hindus taking over Kashi & Mathura temples if BJP stays in power. And I know none of them is going to happen. Now what I want to ask is how does a secular person reacts to this? And please don't say only BJP is fuelling hatred. If you feel so, then clearly you don't remember Congress's regime. Both the parties are playing dirty politics. Personally I feel BJP is less evil than Congress because it still remains patriotic while making decisions but Congress can sell their soul to cater their voters.