VP, Analytics – Marketing Measurement Consulting (L12)
Synchrony is seeking a VP of Analytics to lead marketing measurement and optimization within their India Analytics Hub. The role involves developing an H&W marketing roadmap, driving campaign effectiveness, and mentoring a team of analysts. Candidates must possess significant experience in SQL, SAS, BI tools, and advanced statistical modeling. This is a strategic leadership position requiring collaboration with U.S.-based teams and a hybrid work arrangement across multiple Indian hubs.
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Experience
8+ years
Function
Research
Work mode
Hybrid, India
Company
Tier 2
What you will work on
Synchrony is seeking a VP of Analytics to lead marketing measurement and optimization within their India Analytics Hub. The role involves developing an H&W marketing roadmap, driving campaign effectiveness, and mentoring a team of analysts. Candidates must possess significant experience in SQL, SAS, BI tools, and advanced statistical modeling. This is a strategic leadership position requiring collaboration with U.S.-based teams and a hybrid work arrangement across multiple Indian hubs.
TAL's take
Solid leadership role at a large financial institution with clear, well-defined responsibilities and strategic impact.
The JD is highly specific regarding the roadmap ownership, team management expectations, and technical stack requirements.
Must haves
- 8+ years of hands-on relevant analytics/data science experience
- 6+ years in building analytics to drive strategy
- 6+ years of hands-on Experience in SQL /SAS
- 3+ years of experience in BI tools
- 5+ years in marketing analytics
- 5+ years of experience in managing teams
- Availability to work 3:00 PM to 12:00 AM IST
Tools and skills
Nice to have: python, r, linux, aws, modeling, forecasting.
About the company
Synchrony is an established financial services company, but does not fit the specific criteria for global or India-based Tier 1 tech/engineering firms.
Posts mentioning Synchrony
How Wankhede treated Indian Cricket team!
Border Gavaskar Trophy is underway. Ash anna recently retired and I can't consider myself lucky enough to see the 4 seniors play for the last time together. Getting to watch them at the iconic Wankhede stadium was nothing short of a dream. It was the third Test, Day 3, of the India vs. New Zealand series. The visitors were bowled out early, leaving India a modest target of 140+ runs. On paper, it seemed like a cakewalk. But, with an out-of-form top order and the ghost of Ajaz Patel's spin heroics, nothing was guaranteed. Ignoring all advices of skipping the match, I finally got my hands on tickets (in black of course). My faith in Wankhede's electric crowd promised this would be worth every penny. By the time I had reached the entry gates, there were atleast a thousand crazy fans waiting to enter on a Sunday morning. Young kids and teens talking in Bambaiya slangs in blue and white jerseys queuing up to see a team that is already down 2 matches and no guarantee of a win. As the chants of “India! India!” got louder, it was clear I wasn’t alone in the madness. While I was still in the queue, suddenly, the crowd inside went quiet. A wicket had fallen. Moments later, the roar of the crowd returned as Virat Kohli walked out to bat. The excitement was short-lived though, as Kohli was run out soon after. India was 3 wickets down in no time. I feared the crowd might turn against the team looking at their passion. But, I was horribly wrong in questioning the unwavering passion of Mumbaikar’s for cricket. As wickets fell, tension was palpable. But this crowd was something else. No jeers, no anger, just unwavering faith. As Pant began his innings, crowd rallied behind him with chants of his name. Every run was applauded. As Pant completed half century, crowd went berserk, as if we had won the game. It didn’t matter that India was still on the back foot. It was a moment to cherish. As game progressed, chants of Ganpati Bappa Morya accompanied with Dhols kept getting louder. Now every dot ball was getting appreciated(Quite a downall)! Despite the setbacks, crowd kept the energy high with Mexican waves and synchronised rendition of Vande Mataram. Pure Goosebumps!! Between all the fervor, Wankhede showed true sportsmanship by appreciating every effort of opponents. Be it a failed catch attempt, or a good fielding effort, all got applause. I vividly remember how crowd appreciated Glen Philips standing on the boundary line for his bowling. After the game finished, crowd didn't waste a minute to wait, expressing their disappointment. The only 2 NZ fans in the stands teased us, 'We can't hear you anymore'. Mumbai fans instead gave back ,'You will hear us at the Lords'. That camaradiere and support was so refreshing to see. Rare to see these days. Wankhede that day wasn’t just a stadium; it was a living, breathing celebration of cricket. The fans showed the world how to love the game, support their team, and respect their opponents—all with civility and unmatched passion. No matter which team won, test cricket definitely did!
What are your thoughts on Synechron?
Has anyone worked at Synechron? I'm curious to hear about your experiences and reviews of the company culture, management, work-life balance, and career growth opportunities.
Lost in transition: Seeking guidance on my career path
I am a 2.5 years of experience guy and I have been at my current company for almost 2 years. The learning was good in starting but from the past 6 months it has been a very stable environment with limited learning opportunities. So I decided to switch jobs, but i came to know that despite working on many technologies and handling many deployments on my own, i did a very little work on the scalability of our systems like synchronisation. I am feeling very dumb downed right now, i have messed up a few HM rounds due to this. Once an HM asked me to rate myself on java i told 7, I told him that i have studied and practiced advanced concepts myself but i don’t have hands on experience in advanced concepts. He didn’t asked me any further questions related to java and i got rejection from HR with the comments from HM that “weak in java”. Also i am earning around 22 fixed but i feel i need to switch job else i will be left behind.