Influencer marketing
The Brand Communication Executive at The Formularx will own influencer marketing and external brand communications end-to-end. Responsibilities include executing influencer strategies, managing creator relationships, coordinating with agencies, and tracking campaign performance. The role requires a strong understanding of the social media ecosystem, project management, and data analysis. The ideal candidate will work closely with founders in a fast-paced environment.
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Experience
1-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Brand Communication Executive at The Formularx will own influencer marketing and external brand communications end-to-end. Responsibilities include executing influencer strategies, managing creator relationships, coordinating with agencies, and tracking campaign performance. The role requires a strong understanding of the social media ecosystem, project management, and data analysis. The ideal candidate will work closely with founders in a fast-paced environment.
TAL's take
Solid role with clear scope for growth in an emerging D2C brand, though at a mid-tier company level.
The JD clearly defines the role responsibilities, goals, and core competencies required for influencer marketing and brand communications.
Must haves
- Strong communication and negotiation skills
- Deep understanding of social media and influencer ecosystem
- Creative thinking with a strong sense of brand storytelling
- Data-driven mindset with ability to analyze campaign performance
- Strong project management and organizational skills
- Ability to manage multiple campaigns simultaneously
- High ownership and attention to detail
About the company
Emerging D2C dermocosmetic brand, likely mid-stage startup.
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