Associate Media Activation Director
WPP Media is seeking an Associate Media Activation Director to join their AI Squad in Singapore. The role involves hands-on campaign execution, programmatic trafficking, and real-time performance optimization using the Google Marketing Platform. You will leverage generative AI to automate workflows and collaborate with strategists and data scientists. This is a high-velocity, hybrid role focused on driving innovation for a major global technology client.
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Experience
2-4 years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
WPP Media is seeking an Associate Media Activation Director to join their AI Squad in Singapore. The role involves hands-on campaign execution, programmatic trafficking, and real-time performance optimization using the Google Marketing Platform. You will leverage generative AI to automate workflows and collaborate with strategists and data scientists. This is a high-velocity, hybrid role focused on driving innovation for a major global technology client.
TAL's take
Solid agency role at a major global brand with clear, modern AI-focused responsibilities and well-defined technical requirements.
The JD is extremely clear about the daily responsibilities, the team context (AI squad), and the specific tools required for success.
Salaries at WPP Media
21.0 LPA average
Based on 1 Grapevine salary entries for WPP Media.
Other roles
6 - 8 years | G2
21 LPA average
Range: 21 - 21 LPA
Must haves
- 2-4 years experience in digital media activation or ad operations
- Practical expertise in Google Marketing Platform
- Experience with DV360, CM360, and Google Ads
- Understanding of ad tech infrastructure including tracking pixels and GTM
- Track record of managing budget pacing and in-platform optimizations
Tools and skills
Nice to have: gemini, chatgpt.
About the company
WPP is a major global advertising holding company, but this specific unit is treated as a professional services/agency environment rather than a tech-product core.
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