Digital Marketing and CRM Specialist
A luxury automotive brand is seeking a Digital and CRM Specialist in Singapore to manage regional digital strategies and customer journeys. The role involves leveraging Salesforce, performing data analytics, and collaborating with cross-functional teams to improve engagement and retention. Candidates must have experience in the automotive or luxury sector with a strong analytical mindset. This position focuses on driving customer-centric digital experiences and supporting sales funnel conversion.
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Experience
2+ years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
A luxury automotive brand is seeking a Digital and CRM Specialist in Singapore to manage regional digital strategies and customer journeys. The role involves leveraging Salesforce, performing data analytics, and collaborating with cross-functional teams to improve engagement and retention. Candidates must have experience in the automotive or luxury sector with a strong analytical mindset. This position focuses on driving customer-centric digital experiences and supporting sales funnel conversion.
TAL's take
Solid role within the luxury automotive sector, though the company listed is a recruitment firm managing the hire, which slightly impacts the direct employer brand clarity.
The JD is highly specific regarding responsibilities, CRM platform (Salesforce), and the required industry background.
Must haves
- Degree in Business Administration or Marketing
- Minimum two years experience in Marketing & Communications
- Proven exposure to digital marketing in automotive or luxury industry
- Established understanding of Salesforce
- Strong analytical skills
Tools and skills
About the company
Robert Walters is a global professional recruitment consultancy; this specific role appears to be a placement for a luxury automotive client.
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