Customer Lifecycle Management
MakeMyTrip is looking for a Manager to join their Customer Lifecycle Marketing team in Gurugram. The role involves executing targeted campaigns, analyzing customer behavior data, and optimizing customer journeys to drive retention and lifetime value. Candidates are required to have an MBA and specific experience in web analytics and CRM tools like MoEngage or CleverTap. This position focuses on data-driven marketing strategy within the travel domain.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 1
What you will work on
MakeMyTrip is looking for a Manager to join their Customer Lifecycle Marketing team in Gurugram. The role involves executing targeted campaigns, analyzing customer behavior data, and optimizing customer journeys to drive retention and lifetime value. Candidates are required to have an MBA and specific experience in web analytics and CRM tools like MoEngage or CleverTap. This position focuses on data-driven marketing strategy within the travel domain.
TAL's take
Role is at a Tier-1 Indian tech company with clear responsibilities in customer lifecycle management.
The JD clearly outlines the marketing function, specific responsibilities, and necessary toolsets for the role.
Salaries at MakeMyTrip
28.5 LPA average
Based on 155 Grapevine salary entries for MakeMyTrip.
Marketing
6 - 8 years | L4
28 LPA average
Range: 28 - 28 LPA
Product Management
0 - 2 years | RL1
20 LPA average
Range: 20 - 20 LPA
Design
0 - 2 years | RL1
14 LPA average
Range: 14 - 14 LPA
Engineering
0 - 2 years | RL1
14 LPA average
Range: 13 - 16 LPA
Must haves
- MBA from a reputed institute
- 4-6 years of hands-on experience
- Proficiency in web analytics tools like Adobe or Google Analytics
- Experience with CRM tools like MoEngage, WebEngage, or CleverTap
- Strong data analysis capabilities using Excel and SQL
Tools and skills
About the company
MakeMyTrip is a leading publicly-traded travel company in India with a strong market presence and brand reputation.
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