Senior Marketing Lead
BI Group UAE is seeking a Senior Marketing Lead to drive the strategic and operational marketing direction for their premium real estate projects. The role encompasses full ownership of brand positioning, performance marketing across major digital channels, and management of the company's digital ecosystem including SEO and web infrastructure. Candidates will manage international events, roadshows, and cross-functional teams to boost lead generation and brand awareness. This is a senior-level position requiring extensive experience in large-scale marketing campaigns and a strong analytical mindset.
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Experience
7+ years
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
BI Group UAE is seeking a Senior Marketing Lead to drive the strategic and operational marketing direction for their premium real estate projects. The role encompasses full ownership of brand positioning, performance marketing across major digital channels, and management of the company's digital ecosystem including SEO and web infrastructure. Candidates will manage international events, roadshows, and cross-functional teams to boost lead generation and brand awareness. This is a senior-level position requiring extensive experience in large-scale marketing campaigns and a strong analytical mindset.
TAL's take
Strong, well-scoped role for a reputable developer, offering significant ownership over regional brand and digital strategy.
The JD provides a highly detailed list of responsibilities across brand, events, performance marketing, and web infrastructure, clearly defining the role's scope.
Must haves
- 7+ years of experience in senior marketing roles
- Experience managing large-scale campaigns, brand initiatives, and events
- Experience launching or scaling websites with strong SEO performance
- Strong analytical and organizational skills
- Fluent English required
Tools and skills
About the company
Regional branch of an established international construction company, but lacks the specific engineering brand recognition of tier-1 global tech or major Indian unicorns.