Brand Growth Manager
HalaPop is an early-stage CPG startup in the prebiotic soda domain seeking a Brand Growth Manager to lead marketing initiatives across the UAE. The role involves managing brand strategy, influencer partnerships, content creation, paid media campaigns, and event activations. The candidate must be highly hands-on, proficient in Canva and Excel, and comfortable working closely with the founding team. The position requires a mix of strategic planning and day-to-day execution to drive brand awareness and conversion.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
HalaPop is an early-stage CPG startup in the prebiotic soda domain seeking a Brand Growth Manager to lead marketing initiatives across the UAE. The role involves managing brand strategy, influencer partnerships, content creation, paid media campaigns, and event activations. The candidate must be highly hands-on, proficient in Canva and Excel, and comfortable working closely with the founding team. The position requires a mix of strategic planning and day-to-day execution to drive brand awareness and conversion.
TAL's take
Solid early-stage CPG role with clear growth potential and high ownership, though limited by company size/brand maturity.
Very clear scope and responsibilities, though slightly broad due to the hands-on nature of the startup environment.
Must haves
- 3–5 years experience in marketing, brand management, or related field
- Excellent Canva skills for decks and visual plans
- Strong Excel and Google Sheets skills for data tracking
- Experience managing content calendars and creative briefs
- Familiarity with Meta and TikTok paid media campaigns
- Experience with project management tools like Asana or ClickUp
Tools and skills
About the company
Emerging CPG startup without established global or regional flagship eng brand status.