Performance Marketing Manager
AAFT Online is seeking a Performance Marketing Manager to drive ROI-focused campaigns across various digital channels in the edtech sector. The role involves managing ad budgets, performing A/B testing, and optimizing funnels to improve conversion rates. Candidates must have experience with platforms like Google Ads and Meta, along with strong analytical skills. The position requires collaboration with cross-functional teams to align campaigns with broader business goals.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
3-7 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
AAFT Online is seeking a Performance Marketing Manager to drive ROI-focused campaigns across various digital channels in the edtech sector. The role involves managing ad budgets, performing A/B testing, and optimizing funnels to improve conversion rates. Candidates must have experience with platforms like Google Ads and Meta, along with strong analytical skills. The position requires collaboration with cross-functional teams to align campaigns with broader business goals.
TAL's take
Solid mid-level marketing role at an established company with clear performance metrics and responsibilities.
The JD provides a very clear scope of responsibilities, required tech stack, and performance metrics expected for the role.
Must haves
- 3-7 years experience in performance marketing
- Expertise in Google Ads, Facebook Ads Manager, and LinkedIn Ads
- Hands-on experience with SEO, SEM, and programmatic buying
- Proficiency in analytics tools like Google Analytics, Tag Manager, and Data Studio
- Track record of managing large ad budgets and achieving strong ROI
Tools and skills
Nice to have: google ads certification, meta blueprint.
About the company
AAFT Online is an established entity in the online education space but does not hold global or top-tier Indian engineering unicorn status.