Global Digital Growth & Experience Lead
ABB is seeking a Global Digital Growth & Experience Lead to drive digital marketing initiatives within their Energy Industries division. The role focuses on improving end-to-end customer journeys, scaling digital governance, and optimizing performance across SEO, GEO, and AI-driven discovery platforms. Candidates should have a strong background in B2B marketing, digital analytics, and stakeholder management in global environments. This position offers a remote or hybrid working model.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
Experience not specified
Function
Marketing
Work mode
Remote, India
Company
Tier 2
What you will work on
ABB is seeking a Global Digital Growth & Experience Lead to drive digital marketing initiatives within their Energy Industries division. The role focuses on improving end-to-end customer journeys, scaling digital governance, and optimizing performance across SEO, GEO, and AI-driven discovery platforms. Candidates should have a strong background in B2B marketing, digital analytics, and stakeholder management in global environments. This position offers a remote or hybrid working model.
TAL's take
Global role in a large industrial firm with clear strategic objectives but unspecified YOE requirements.
Role requirements and responsibilities are clearly defined within the context of global digital marketing for industrial energy solutions.
Must haves
- Experience in B2B digital marketing, digital growth or customer experience roles
- Understanding of website optimization, paid media, SEO, GEO, AEO and digital analytics
- Experience working in global or matrixed organizations
- Knowledge of AI-driven discoverability and answer-engine optimization
- Experience with CRM, marketing automation and digital performance measurement ecosystems
- Effective stakeholder management and communication skills
- Fluent English communication skills
Tools and skills
About the company
Established global industrial corporation with a significant engineering presence.
Posts mentioning ABB
Terminated via PIP
I am a senior software developer in ABB india. I have been selected for performance improvement plan because of my slow deliverables for the project commitments. I have given a plan of action for a duration of one month. Based on my performance during that time decision will be taken for my termination. I want to know what happens in this case? Will I get terminated instantly if I fail in PIP?
Abb iske liye kya kare??
Can anyone help with referral in @ABB
Can anyone help with a marketing role referral in ABB @ABB