PPC Strategist
The Pephouse is hiring a Senior PPC Strategist to manage paid media campaigns across major platforms like Google, Meta, and LinkedIn. The role involves end-to-end campaign management, from strategy and keyword research to budget optimization and performance analysis. The candidate will work closely with creative teams and maintain regular reporting for clients. This position requires deep expertise in digital advertising tools and a minimum of 6 years of experience.
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Experience
6+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Pephouse is hiring a Senior PPC Strategist to manage paid media campaigns across major platforms like Google, Meta, and LinkedIn. The role involves end-to-end campaign management, from strategy and keyword research to budget optimization and performance analysis. The candidate will work closely with creative teams and maintain regular reporting for clients. This position requires deep expertise in digital advertising tools and a minimum of 6 years of experience.
TAL's take
Standard mid-tier performance marketing role with clearly defined responsibilities and appropriate seniority expectations.
The JD is crisp and well-structured, clearly outlining the specific platforms, responsibilities, and analytical tools required for the PPC strategist role.
Must haves
- 6+ years of experience in PPC or performance marketing
- Strong knowledge of Google Ads and Meta Ads Manager
- Understanding of Google Analytics, Google Tag Manager, and conversion tracking
- Experience with keyword planning and audience segmentation
- Strong analytical and reporting skills
- Ability to manage multiple client accounts
Tools and skills
Nice to have: seo, landing page optimization.
About the company
Unfamiliar company, default mid-tier.
Posts mentioning The Pephouse
The market can pay
I'll share an interview experience which made me think beyond recession A remote, content startup based in Bangalore was actively hiring last year (end of 2022). I applied for role of Enterpreuner in residence (whatever tf it means), mentioned to be 100% remote I reached out to one of three founders, he though pointed out that it will not be remote and I'll have to relocate. Probably a red flag, but didn't see too much into it He loops in second Co founder, who is nice. Shares a plan for interview, with a content assignment (free work?!) and asked my expected salary. Did the assignment, got feedback, not rejected 🤠I asked for 19-22LPA and they agreed. 1. It was more of long form content creation role 2. I did not have formal experience of content, only side projects I had to pull out of the interview due to personal reasons which would have restricted my relocation. But this really made me wonder how much can market give? Now, I am not sure if the startup was really dumb to throw so much money or I was actually very good 🤔
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The leaders at these companies know that employees have limited avenues to return towards, so they are exploiting the employees? Comments in either case of Yes and No.