Marketing Manager (AVP/ VP)
Bank of Singapore is seeking a marketing lead to manage strategy and brand growth for its private banking operations. The role involves end-to-end event conceptualization, content creation, and digital campaign management to drive client engagement. Candidates will need to build strategic relationships and optimize marketing budgets across designated markets. The position requires strong stakeholder management and a track record of delivering measurable marketing ROI.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
Bank of Singapore is seeking a marketing lead to manage strategy and brand growth for its private banking operations. The role involves end-to-end event conceptualization, content creation, and digital campaign management to drive client engagement. Candidates will need to build strategic relationships and optimize marketing budgets across designated markets. The position requires strong stakeholder management and a track record of delivering measurable marketing ROI.
TAL's take
Stable financial institution with a defined senior marketing leadership role, though the JD lacks specific tech requirements.
The JD clearly delineates marketing strategy, event management, and content creation responsibilities for a banking context.
Must haves
- Bachelor’s degree in marketing, communications or related field
- Experience in developing and implementing targeted marketing strategy
- Ability to manage marketing budgets and measure ROI
- Experience in event conceptualization and content production
About the company
Bank of Singapore is a well-established private bank under the OCBC Group, which fits the definition of an established product/service firm.