Advanced Specialist, Brand Strategy
This role at Pearson focuses on balancing brand building with performance-driven marketing in the education sector. You will lead integrated, digital-first campaigns and own go-to-market strategies across D2C and B2B2C channels. The position requires strong creative storytelling, data-informed decision-making, and experience managing multi-channel digital campaigns. It is a high-impact individual contributor role within a global matrixed organization.
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Experience
9-10 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role at Pearson focuses on balancing brand building with performance-driven marketing in the education sector. You will lead integrated, digital-first campaigns and own go-to-market strategies across D2C and B2B2C channels. The position requires strong creative storytelling, data-informed decision-making, and experience managing multi-channel digital campaigns. It is a high-impact individual contributor role within a global matrixed organization.
TAL's take
Solid senior individual contributor role at a large, established global organization with clear responsibilities in brand and performance marketing.
Clear and coherent role description covering brand strategy, digital campaigns, and GTM, though the title is slightly non-standard.
Must haves
- 9-10 years of marketing experience
- Strong brand-led and integrated marketing exposure
- Hands-on experience running end-to-end digital campaigns
- Experience leading or contributing to GTM strategies
- Strong understanding of full-funnel measurement and attribution
Tools and skills
About the company
Established global education company with significant presence but not a top-tier tech-first engineering brand.
Posts mentioning Pearson
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Hi everyone, I’m curious—do you use your personal laptop or your company-issued one for personal tasks? I’m considering buying a new 15” MacBook Air (around 70k INR with an exchange bonus), but I’m wondering if it’s worth it since I can do almost everything on the company laptop. Is it really necessary to spend that amount? What do you all think? Do you prefer using your company laptop or your personal one for personal tasks? Recently, our company has been preparing for an IPO, so they’ve started tracking activity and blocking some sites. I’m unsure if it’s still wise to use the company laptop for personal stuff. P.S. If you do use a personal laptop for certain tasks, why not use the company one for those instead?
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The only thing i have is money, Working remotely from the start of my career, lost all college connections, stating in a tier 3 city where vibe don’t match. Tried restarting but confused where to start Looking for answers i am ready to move new city but what are the next steps Thanks
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Hi guys, Hope you are doing well. I recently joined Mastercard and working as SSE 30 Years old , I am above average looking guy , I got a proposal of marriage from a girl who cracked upsc and is going to join soon as assistant income tax commissioner [IRS- IT] , she is average looking girl , my friends say I might get better in terms of looks. But I am unable to take my mind off as I think her job has significant respect , dignity and stability. She is okay with me and is positive . The bowl is in my court . Any personel suggestion/Leads are appreciated.