Senior Specialist, CRM & Onsite (North American Markets)
Castlery is hiring a Senior Specialist to lead CRM and onsite strategies for the North American market. The role focuses on email marketing planning, customer lifecycle management, and onsite personalization to drive conversions. You will collaborate cross-functionally to execute campaigns and optimize customer journeys using data-driven insights. Candidates should possess strong analytical skills and experience with platforms like Klaviyo and Dynamic Yield.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
3-5 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
Castlery is hiring a Senior Specialist to lead CRM and onsite strategies for the North American market. The role focuses on email marketing planning, customer lifecycle management, and onsite personalization to drive conversions. You will collaborate cross-functionally to execute campaigns and optimize customer journeys using data-driven insights. Candidates should possess strong analytical skills and experience with platforms like Klaviyo and Dynamic Yield.
TAL's take
Solid tier-2 role in a well-defined marketing function with clear responsibilities and ownership of CRM strategies.
The JD clearly outlines specific responsibilities across CRM, email marketing, and onsite optimization with a defined tech stack.
Must haves
- 3-5 years of experience in email marketing and onsite
- Strong analytical mindset
- Experience in A/B testing
- Familiarity with Klaviyo and Dynamic Yield
- Exceptional communication skills
Tools and skills
About the company
Established international furniture e-commerce brand with a significant market presence.