Brand Executive (Consumer).
Al Khayyat Investments (AKI) is seeking a Brand Executive to manage positioning and messaging in the consumer sector. The role involves ideating brand identities, managing ATL/BTL campaigns, and overseeing digital marketing channels like social media and SEO/SEM. The ideal candidate will have 2-3 years of marketing experience, specifically in FMCG or agencies. The position requires strong creative skills, proficiency in analytics tools, and fluency in English and Arabic.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
Al Khayyat Investments (AKI) is seeking a Brand Executive to manage positioning and messaging in the consumer sector. The role involves ideating brand identities, managing ATL/BTL campaigns, and overseeing digital marketing channels like social media and SEO/SEM. The ideal candidate will have 2-3 years of marketing experience, specifically in FMCG or agencies. The position requires strong creative skills, proficiency in analytics tools, and fluency in English and Arabic.
TAL's take
Well-defined marketing role within a large, established regional group, though the scope is broad (kitchen-sink style marketing).
The JD lists a very broad range of marketing responsibilities covering everything from packaging design to SEO/SEM to vendor management.
Must haves
- 2-3 years of experience in marketing
- Exposure to digital marketing, brand promotions, or trade activations
- Proficiency in marketing tools & analytics platforms
- Creativity with a good sense of design and branding
- Masters in Marketing from a reputed Institute
- Proficiency in English and Arabic
Tools and skills
About the company
Established diversified conglomerate operating in the UAE with extensive consumer and retail divisions.
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