Content Manager
to be frank is a D2C food and beverage brand seeking a hands-on Content Manager in Mumbai to shape their brand voice. You will own the content lifecycle from ideation and copywriting to campaign execution and creator management. The role requires significant experience in brand marketing and a deep understanding of current content trends. This position is focused on high-speed execution to drive engagement across digital platforms.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
to be frank is a D2C food and beverage brand seeking a hands-on Content Manager in Mumbai to shape their brand voice. You will own the content lifecycle from ideation and copywriting to campaign execution and creator management. The role requires significant experience in brand marketing and a deep understanding of current content trends. This position is focused on high-speed execution to drive engagement across digital platforms.
TAL's take
Well-defined creative role for an emerging D2C brand with clear ownership and expectation of autonomy.
Clear responsibilities, specific industry context, and defined expectations for the content lifecycle.
Must haves
- 4+ years in brand marketing, content strategy, or advertising
- 1-2 years owning a brand end-to-end
- Strong command over brand voice development
- Expertise in short-form & long-form content
- Experience in creator scouting and briefing
Tools and skills
About the company
D2C food & beverage brand, recognized as a specific consumer entity.
Posts mentioning to be frank
Waves of corporatisation in India
Corporatisation can be generally referred to as standardisation and formalisation of a business firm along the modern techno-industrial lines. This practice of corporatisation began in Britain during industrial revolution when big companies based on coal, iron and steam engine set up industries across England and there was a need for standardisation of business operation of a particular company all across the country. This later spread to United States (beginning from Cotton textiles and plantation firm having large holdings), France and Germany during 19th century. As far as India is concerned, it has witnessed four waves of corporatisation First wave of corporatisation was based on Kolkata beginning with East India Company, which gradually opened up for multiple English companies after 1858 GoI Act. Later on several companies of textiles, chemicals and heavy industries opened their offices in Kolkata, of whom many beginning to be owned by Indians too. Second wave of corporatisation began in Bombay Mumbai when Manchester based textiles companies opened up their head offices in Mumbai in purpose of handling export of raw cotton from Gujarat and Maharashtra and importing finished textiles from England through Mumbai port. Later on several Gujrati Marwari textile companies opened factories and offices in Mumbai. Corporatisation in Mumbai went for a long period of time I would say, even after independence. It benefitted from spread of communism in Bengal, which made Kolkata unattractive destination for investment, and LPG reforms, after which companies boomed in India who subsequently only found Mumbai as most suitable site for office. Third wave of corporatisation began in Delhi-NCR, Bangalore and Hyderabad coinciding with IT boom in India. Availability of talent pool became the biggest common factor triggering corporatisation in these three cities. We are currently in fourth wave of corporatisation which is not limited to handful of big cities. Corporate world also streching their roots to multiple cities like Chennai, Vishakhapatnam, Ahemdabad, Bhubaneswar, Indore, Jaipur, Lucknow etc as well. Companies are opening their offices in other cities as well for managing their operations in regional level. Several start-up companies are also emerging. In future companies likely to shift their peripheral operations involving technical staff in other cities and limit only managerial level tasks in respective offices in big cities.
Meanwhile drug abuse deaths continue in the US
On February 12, 2024, four people—Abraham Lemus (32), Keely Pereira (33), Clifford Joy (30), and Adam Joy (35)—died from fentanyl overdoses at a Super Bowl party held at a home on 596 Roger Avenue in South Lake Tahoe. The group had been celebrating the Super Bowl the previous evening, and the house was described as tidy, with no signs of violence, containing food and drinks typical of a party setting. The deaths occurred after the group unknowingly ingested fentanyl, believing it to be cocaine. A man known as “Frog,” identified as Timothy Austin Pannell, was arrested for allegedly supplying the fentanyl. According to prosecutors, Pannell, a known local dealer, met the victims outside a South Lake Tahoe church after the Super Bowl, where GPS data and phone records confirmed the transaction. A witness reported that Pannell accidentally provided fentanyl instead of cocaine, pulling the wrong baggie from his pocket. Upon realizing his mistake, Pannell reportedly made frantic attempts to warn the victims, placing 17 unanswered calls and driving to the neighborhood, but he was unable to prevent the tragedy
Mission Impossible Dead Reckoning
MI was the best film to be enjoyed in 2023. I don't think there has been a single useless shot or dialogue in the whole MI franchise. Too bad it was released at the same time as Barbie and Oppenheimer. Currently it is my go to watch movie. Anytime