Performance Marketing Manager
FINQY is hiring a performance marketing manager to own paid campaigns and tracking infrastructure within their fintech platform. The role involves hands-on management of Meta, SEM, and programmatic channels alongside advanced GTM and GA4 implementation. Candidates must have experience with conversion tracking, attribution, and leveraging AI marketing tools. The position is based in Mumbai and reports directly to the CMO.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
FINQY is hiring a performance marketing manager to own paid campaigns and tracking infrastructure within their fintech platform. The role involves hands-on management of Meta, SEM, and programmatic channels alongside advanced GTM and GA4 implementation. Candidates must have experience with conversion tracking, attribution, and leveraging AI marketing tools. The position is based in Mumbai and reports directly to the CMO.
TAL's take
Solid, well-defined role in the fintech sector with clear technical requirements and responsibilities.
The JD is very clear regarding specific platforms (GA4, GTM, Meta) and expected outcomes like tracking infrastructure and CRO.
Must haves
- Min. 2–3 years in Performance Marketing
- Expertise in leveraging Ai marketing tools
- Hands-on experience in SEO, Google Ads, GA4, GTM
- Strong grasp of conversion tracking & attribution
- Prior experience in running Paid social campaigns
Tools and skills
Nice to have: hotjar, microsoft clarity, html, css, js, crm tools.
About the company
Unfamiliar company in the fintech space, defaulting to mid-tier as a standard product company.