Ecommerce Marketing Lead - Founder's Office
HE SPOKE is a new-age menswear D2C brand building an expressive fashion category. The role involves full-stack ownership of online revenue and distribution across Shopify and marketplaces like Amazon and Myntra. Key responsibilities include performance marketing, funnel optimization, and data-driven scaling of revenue. This is a founding-team position requiring high ownership and execution capability.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
HE SPOKE is a new-age menswear D2C brand building an expressive fashion category. The role involves full-stack ownership of online revenue and distribution across Shopify and marketplaces like Amazon and Myntra. Key responsibilities include performance marketing, funnel optimization, and data-driven scaling of revenue. This is a founding-team position requiring high ownership and execution capability.
TAL's take
High ownership founding-team role in a D2C startup with clear revenue-linked incentives, though early-stage and unverified brand status limits caliber.
Role is well-defined regarding growth, performance marketing, and marketplace management, though team context is very early-stage.
Must haves
- Experience in D2C or ecommerce growth
- Strong understanding of performance marketing
- Proficiency with Shopify platform
- Ability to manage marketplace channels like Amazon and Myntra
- Data-driven mindset with focus on revenue outcomes
Tools and skills
About the company
Early-stage startup with founders from reputable companies, classified as tier 2 due to lack of established brand track record.
Posts mentioning HE SPOKE
Struck in Amazon background verification need help
Hey I need your help if anyone can help me I'm explaining my situation here: I was selected for a role at Amazon and submitted all required documents, including a relieving letter from my previous employer, Decathlon. However, during the background verification process, Amazon claimed they received written confirmation from Decathlon stating that my relieving letter was not genuine. This was shocking so I immediately contacted my former manager at Decathlon, who confirmed that he had not received any calls or emails from Amazon or the background verification agency (first advantage ). That’s when I realized I had submitted his correct phone number but an incorrect email ID, as I hadn’t been in contact for over a year. If Amazon did email him, it would’ve bounced yet they still claimed to have received confirmation from Decathlon, which doesn’t make sense. Also this Amazon I was before employed on a contractual tole and now they converting me to full time blue badge employee and they have done it because of my contract role in Amazon and not because of my experience in decathlon and this Amazon contractual was my first full time job. Story continues Once I spoke to my decathlon manager and explained the situation, he sent me a written confirmation verifying my employment. That’s when I matched the correct email ID and realized the mistake in my original submission. Then I this to the recruiting guy in Amazon that the email was wrong but phone no was correct but as per manager in decathlon he didn't receive any from Amazon for background verification. Even after this, Amazon asked for additional documents like my offer letter, EPFO history, full and final settlement, etc., and continued referring to my Decathlon experience as full-time—despite me clearly marking it as part-time in the background verification portal. When I checked my PF history, I noticed the date of joining there (5 Nov 2022) was different from what was written in the first relieving letter (28 Oct 2022). I also discovered that I had two employee IDs during my time at Decathlon: • DPITP0027 (Temporary Part-Time, from 5 Nov 2022 to 31 Jan 2023) • DP10115 (Permanent Part-Time, from 1 Feb 2023 to 31 Dec 2023) Decathlon had originally combined both tenures into a single relieving letter, which may have caused confusion. Once I explained all of this to them, they issued two updated relieving letters—one for each employment ID and with correct DoJ as per EPFO time period. According to them, both letters are valid and accurate. But I still don’t know what Amazon’s background verification team will say. If you are someone from HR or the hiring team, please help me. I am genuinely stuck. I have provided every document I could, done everything in my capacity, and yet I am left in limbo. Will this be cleared? Will I lose the job I worked so hard to get? Should I start applying elsewhere again? This entire experience has left me mentally drained. It's painful to see all this happen because of technicalities and communication gaps. I’m only asking for a fair chance for someone to actually look at the facts instead of rejecting them on the basis of automated systems. Please help or guide me if you can.
Just got onboarded to a project I don't want
So my current manager has decided there is not enough work to give me so she has decided to release me. I was fine with that because I thought I could start fresh. But on the same day I was told of the release I have been added to some other project. I was in Java development and now i have been added to some support project. When I called the new manager to tell him I am not interested he spoke very rudely asking me whether I think I can dictate terms around here with just shy of 2 year experience. All these decisions are made by people above you and I have to do as asked. Is this normal in service based companies ??
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