Performance Marketing
HouseEazy is seeking a Performance Marketing Specialist in the proptech sector to drive real estate lead generation. The role involves managing high-budget campaigns on Google and Meta ads, optimizing conversion funnels, and reporting on ROI and CPA metrics. Candidates should be experienced in PPC and CRO, with a strong focus on data-driven decision-making and business outcomes. The role also provides support for SEO and explores innovative automation tools to improve campaign performance.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
HouseEazy is seeking a Performance Marketing Specialist in the proptech sector to drive real estate lead generation. The role involves managing high-budget campaigns on Google and Meta ads, optimizing conversion funnels, and reporting on ROI and CPA metrics. Candidates should be experienced in PPC and CRO, with a strong focus on data-driven decision-making and business outcomes. The role also provides support for SEO and explores innovative automation tools to improve campaign performance.
TAL's take
Solid mid-tier proptech company with a well-defined role focused on high-impact performance marketing outcomes.
The JD clearly defines responsibilities, channel focus (Google/Meta), and performance metrics specific to the real estate domain.
Must haves
- 2-3 years of experience in performance marketing
- Proven track record of running lead generation campaigns at scale
- Strong expertise in Google Ads, Meta Ads Manager, GA4, and Tag Manager
- Deep understanding of conversion funnels, landing page optimization, and CRO
- Strong analytical mindset
Tools and skills
Nice to have: real estate crm, call tracking, whatsapp funnels, ai-driven marketing tools, automation workflows.
About the company
Emerging proptech startup with established market presence in India.