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Paid Ads Marketing Specialist (Not SEO)

Xite LiveKochi, Kerala, IndiaPosted 19 May 2026

Xite Live is seeking a Paid Ads Marketing Specialist to lead paid digital marketing initiatives. The role involves implementing, optimizing, and monitoring campaigns across major social and PPC platforms. Candidates must be proficient in Google Analytics, GTM, and app-based acquisition campaigns. This is an onsite role in Kochi requiring 2-3 years of relevant paid media experience.

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Experience

2-3 years

Function

Marketing

Work mode

Onsite, India

Company

Tier 2

What you will work on

Xite Live is seeking a Paid Ads Marketing Specialist to lead paid digital marketing initiatives. The role involves implementing, optimizing, and monitoring campaigns across major social and PPC platforms. Candidates must be proficient in Google Analytics, GTM, and app-based acquisition campaigns. This is an onsite role in Kochi requiring 2-3 years of relevant paid media experience.

TAL's take

Quality 45/1005/5 clarityTier 2 company

Mid-tier agency/company role with clearly defined performance marketing requirements and a specific experience range.

The JD is highly specific regarding the platforms and tools expected for the paid ads function.

Must haves

  • 2-3 years experience in digital marketing (paid ads only)
  • Knowledge of paid social platforms (Facebook, Snapchat, Twitter, LinkedIn)
  • Core knowledge of PPC platforms (Google Search, Display, Shopping)
  • Proficiency in Google Analytics (GA4) and GTM
  • Experience with app install and in-app engagement campaigns
  • Ability to generate performance reports and insights
  • Fluent in English

Tools and skills

facebooksnapchattwitterlinkedingoogle searchgoogle displaygoogle shopping adsgoogle analytics (ga4)gtm (conversion tracking)

About the company

unfamiliar company, default mid-tier