Paid Ads Marketing Specialist (Not SEO)
Xite Live is seeking a Paid Ads Marketing Specialist to lead paid digital marketing initiatives. The role involves implementing, optimizing, and monitoring campaigns across major social and PPC platforms. Candidates must be proficient in Google Analytics, GTM, and app-based acquisition campaigns. This is an onsite role in Kochi requiring 2-3 years of relevant paid media experience.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Xite Live is seeking a Paid Ads Marketing Specialist to lead paid digital marketing initiatives. The role involves implementing, optimizing, and monitoring campaigns across major social and PPC platforms. Candidates must be proficient in Google Analytics, GTM, and app-based acquisition campaigns. This is an onsite role in Kochi requiring 2-3 years of relevant paid media experience.
TAL's take
Mid-tier agency/company role with clearly defined performance marketing requirements and a specific experience range.
The JD is highly specific regarding the platforms and tools expected for the paid ads function.
Must haves
- 2-3 years experience in digital marketing (paid ads only)
- Knowledge of paid social platforms (Facebook, Snapchat, Twitter, LinkedIn)
- Core knowledge of PPC platforms (Google Search, Display, Shopping)
- Proficiency in Google Analytics (GA4) and GTM
- Experience with app install and in-app engagement campaigns
- Ability to generate performance reports and insights
- Fluent in English
Tools and skills
About the company
unfamiliar company, default mid-tier