Performance Marketing Manager
Allter is seeking a data-driven Performance Marketing Manager to lead acquisition, conversion, and retention strategies within the D2C ecommerce space. The role involves managing paid media budgets across Meta and Google, optimizing Shopify performance, and conducting rigorous A/B testing. Candidates must have experience with attribution tracking and deep funnel analytics. The position offers significant ownership over growth experiments and revenue scaling.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Allter is seeking a data-driven Performance Marketing Manager to lead acquisition, conversion, and retention strategies within the D2C ecommerce space. The role involves managing paid media budgets across Meta and Google, optimizing Shopify performance, and conducting rigorous A/B testing. Candidates must have experience with attribution tracking and deep funnel analytics. The position offers significant ownership over growth experiments and revenue scaling.
TAL's take
Solid mid-level role at a D2C brand with clear performance marketing ownership and well-defined KPIs.
Very clear, structured JD with defined responsibilities across paid media, ecommerce optimization, and analytics.
Must haves
- Minimum 3 years experience in D2C or performance marketing
- Ability to manage and optimize paid media spends at scale
- Expertise in Meta Ads and Google Ads
- Expertise in Shopify analytics and attribution tracking
- Strong analytical mindset with experience interpreting growth data
Tools and skills
About the company
Unfamiliar company, default mid-tier assigned.
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