Copy Lead- India's Leading Ed-Tech Platform
WinnerBrands is seeking a Copy Lead for a fast-growing edtech platform to define and oversee the brand voice across all channels. The role involves hands-on writing for campaigns and thought leadership, as well as guiding writers and shaping editorial standards regarding technology and AI. You will partner with design and product teams to translate complex technical concepts into compelling narratives. The ideal candidate has a strong portfolio and experience simplifying technical topics for developer audiences.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
4-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
WinnerBrands is seeking a Copy Lead for a fast-growing edtech platform to define and oversee the brand voice across all channels. The role involves hands-on writing for campaigns and thought leadership, as well as guiding writers and shaping editorial standards regarding technology and AI. You will partner with design and product teams to translate complex technical concepts into compelling narratives. The ideal candidate has a strong portfolio and experience simplifying technical topics for developer audiences.
TAL's take
A well-defined lead role in the edtech marketing sector with clear expectations regarding both creative output and AI integration.
The JD provides a very clear scope of work, specific editorial expectations, and concrete examples of what the company is not looking for.
Must haves
- Strong portfolio demonstrating range in brand, technical, and narrative writing
- Prior experience leading a copy function or readiness to take ownership
- Active engagement with technology trends and industry developments
- Ability to simplify complex technical topics into engaging content
- Strong editing skills to elevate work of others
- Ability to refine AI-generated copy into human-sounding communication
Tools and skills
Nice to have: computer science background, editorial system development.
About the company
WinnerBrands is a talent-focused brand-building firm supporting startup growth, which fits the profile of an established specialized service organization.