Copywriter (Serialized Narratives)
Mirchi is seeking a Copywriter to lead serialized narratives and digital content creation for an audience of modern Indian urban women. The core responsibilities include maintaining character voices, advancing ongoing story arcs, and iterating based on audience response. The ideal candidate has 2+ years of experience writing long-form or newsletter content and deep cultural intuition. This is a highly creative role focused on audience obsession rather than traditional copywriting.
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Experience
2+ years
Function
Arts and Design
Work mode
Onsite, India
Company
Tier 2
What you will work on
Mirchi is seeking a Copywriter to lead serialized narratives and digital content creation for an audience of modern Indian urban women. The core responsibilities include maintaining character voices, advancing ongoing story arcs, and iterating based on audience response. The ideal candidate has 2+ years of experience writing long-form or newsletter content and deep cultural intuition. This is a highly creative role focused on audience obsession rather than traditional copywriting.
TAL's take
Niche creative role with clear expectations for serialized storytelling within an established media company.
The role is highly defined around specific creative tasks, character voice maintenance, and audience engagement metrics.
Must haves
- 2+ years writing digital content
- Strong personal voice
- Experience creating newsletters or long-form social content
- Understanding of modern Indian urban women's lived experiences
About the company
Established brand in Indian media and entertainment sector.
Posts mentioning Mirchi
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I have seen many people using this community lately for referrals in companies like Amazon, Flipkart, etc but I think it's not very rational of people to think that they will get a Referral out of this community or app because it's almost like a stranger recommending another stranger for a job profile and it of course also comes with a sense of responsibility that the one joining doesn't do any mischief so why will someone actually do Referral?
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