Copy Lead
QI Spine is looking for a Copy Lead to own content strategy across brand, performance, and the patient journey. The role involves leading SEO strategy, driving campaign execution, and managing creative output for digital channels. The candidate will mentor junior writers and maintain brand tone and voice. This is a player-coach role focused on building patient trust through clear and empathetic communication.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
QI Spine is looking for a Copy Lead to own content strategy across brand, performance, and the patient journey. The role involves leading SEO strategy, driving campaign execution, and managing creative output for digital channels. The candidate will mentor junior writers and maintain brand tone and voice. This is a player-coach role focused on building patient trust through clear and empathetic communication.
TAL's take
Clear scope and leadership responsibility at a specialized healthcare provider.
Very clear, well-defined responsibilities across brand, SEO, and team leadership.
Must haves
- Own patient-facing copy across digital channels
- Lead SEO content strategy
- Develop brand storytelling and campaigns
- Mentor junior writers and freelancers
- Ensure brand voice consistency
About the company
Established specialized healthcare company in India.