Performance Marketing Specialist - Sahi English
Lokal is hiring a Performance Marketing Specialist to lead paid acquisition for Sahi English, a vernacular edtech product. The role involves managing end-to-end strategy across Meta and Google Ads to drive user acquisition and subscription growth. You will be responsible for optimizing budgets, testing creatives, and analyzing campaign performance to hit ROI targets. This position offers high visibility and direct ownership of growth in the Bharat market.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
1-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lokal is hiring a Performance Marketing Specialist to lead paid acquisition for Sahi English, a vernacular edtech product. The role involves managing end-to-end strategy across Meta and Google Ads to drive user acquisition and subscription growth. You will be responsible for optimizing budgets, testing creatives, and analyzing campaign performance to hit ROI targets. This position offers high visibility and direct ownership of growth in the Bharat market.
TAL's take
Solid tier-2 startup with a well-defined role in performance marketing for an edtech product.
The JD clearly defines the role, core responsibilities, and specific performance metrics expected.
Salaries at Lokal
18.0 LPA average
Based on 17 Grapevine salary entries for Lokal.
Product Management
0 - 2 years | 17
15 LPA average
Range: 15 - 15 LPA
Other roles
0 - 2 years | 17
7 LPA average
Range: 4 - 12 LPA
Operations
2 - 4 years | 17
16 LPA average
Range: 16 - 16 LPA
Engineering
2 - 4 years | 17
21 LPA average
Range: 21 - 21 LPA
Must haves
- 1-3 years hands-on experience in performance marketing
- Managing app campaigns on Meta and Google
- Proven experience scaling 1 Cr+ ad budgets
- Expertise in Meta Ads Manager and Google Ads
- Strong analytical mindset and data-driven approach
Tools and skills
Nice to have: vernacular audience targeting, subscription model management.
About the company
Funded startup with a focus on Bharat, not meeting the Tier 1 criteria but well-established.
Posts mentioning Lokal
Hello, can Hyderabad locals help with a question: Are shops/businesses closed during Holi in Hyderabad? Will PG hunting be an issue?
Do Lokal provide Full time opportunity to their interns?
Recently, I got a call from Lokal for their Android Intern + FTE role. They said that after successfully completing the internship, they might give a Full time opportunity based on performance. But I heard from few of my friends that Lokal doesn't provide any Full time opportunity even if someone performs well during the internship period. I'm not sure if it's true, can anyone confirm this?
Work culture at Lokal.app
Would like to know anything regarding how is the environment and what it is like to work at Lokal. - How approachable is the higher mgmt - WFH vs WFO - How strict is jt regarding work timings - Any other information that can help anyone who wants to join