Head of Influence and Social, APAC
Burson is seeking a Head of Influence and Social for the APAC region to drive strategic direction, operational excellence, and service delivery. This role centers on three pillars: growing the service line, enabling regional teams through training and tools, and transforming client offerings with integrated solutions. You will oversee influence and social strategy across APAC, manage platform relationships, and lead cross-market collaborations. The ideal candidate has over 12 years of experience in the communications industry and a proven track record of regional leadership.
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Experience
12+ years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
Burson is seeking a Head of Influence and Social for the APAC region to drive strategic direction, operational excellence, and service delivery. This role centers on three pillars: growing the service line, enabling regional teams through training and tools, and transforming client offerings with integrated solutions. You will oversee influence and social strategy across APAC, manage platform relationships, and lead cross-market collaborations. The ideal candidate has over 12 years of experience in the communications industry and a proven track record of regional leadership.
TAL's take
Strong leadership role at a major global communications firm with regional APAC scope.
The role is very well defined with clear pillars of growth, enablement, and transformation for a specific service line.
Must haves
- 12+ years experience in influence and social media within PR and communications
- Experience working with senior stakeholders across multiple APAC markets
- Solid operational capabilities with understanding of regional dynamics
- Strong leadership qualities with ability to guide and support teams
- Expertise in influencer marketing strategy and execution
Tools and skills
Nice to have: wpp open, generative ai.
About the company
Burson is a global communications agency under WPP, significant but distinct from top-tier tech product companies.